Optimize Your Product and Service Positioning

Optimize Your Product and Service Positioning

Build a powerful marketing strategy for your products and services and reach your targets more easily

This workshop will teach you valuable skills and sales tools to position your products and services. You will be able to develop a marketing approach that has maximum impact. The training is given in two parts. First, working together, the participants will prepare a presentation of their own products and services that they will give before the group in a client approach mode.

The participants will then gather for 2 consecutive days of workshops. They will practice their client approach by positioning their product or service to the Tremplin instructor, who will play the role of the client. The key concepts learned during the Pillars of the Client Approach course will be applied in a friendly and experimental group setting, with advice provided by an expert. The different scenarios will give the participants substantial experience.

Aimed at

All professionals who are in contact with clients and want to facilitate their sales by developing a good client approach and optimal marketing.

2.5 days
(½ day of preparation + 2-day workshop)


  • Develop new client approach habits through real-life case studies
  • Develop lasting sales tools that will optimally market your products and services

Expected outcomes

  • Marked ease in approaching clients in the future
  • Notable increases in sales

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Expand your knowledge by taking other training courses.

Master Impactful Sales Tools

Master the tools built specifically for you and improve your performances.

Training Camp: Practice the Pillars of the Client Approach

Practice your client approach skills and go back in the field with more self-confidence.

ePractice Capsule

Practice and integrate the concepts learned during our Pillars of the Client Approach course, at your own pace, in an interactive environment.

Client Approach over the Phone

Improve your ability to read people, even remotely, and learn effective techniques for a successful approach.

Team Coaching: Performance and Mobilization

Learn to coach your team members tactfully, help them grow and galvanize your sales force.

Maximizing Business Development during Events

Maximize your business development efforts and increase the number of conclusive encounters.

Executive Presentations

Elevate your performance during executive presentations : Increase people’s interest, feel more confident and improve your results.

Effective Communication

Build trusting relationships, generate engagement and increase your credibility.