Pillars of the Client Approach

The go-to for mastering the key concepts of a successful client approach

A flagship component of our training offer, this course will teach you the key concepts and core components of the client approach. Structured and effective, it guarantees tangible results and concrete knowledge, even for highly experienced professionals. Participants will leave with solid concepts acquired through theoretical learning, impactful anecdotes from real life, and experience working on actual cases. They will also gain new self-reliance and self-confidence in approaching future clients.

The 5 main themes covered:

The key factors of active listening, to better communicate with clients
Social styles and the optimal way to influence each person you interact with
Effective communication techniques, to quickly reach your objectives
Strategic positioning for your products and services
The 6 critical steps of the client interview, to get the contract or make the sale

Aimed at

All professionals who are in contact with clients and want to improve their approach and increase their volume of contracts and sales.

2 consecutive days

None

Objectives

Expected outcomes

Program of the training

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Testimonials

“The explanations are very concrete and easy to adapt to our own work context. There’s a good balance between theory and practice. I already had considerable client approach experience and can attest that I learned a lot!”

“Very structured and clear. Thanks to this training, I now have several tools I can apply in my day-to-day work.”

“The instructor’s presentation was impressive. I loved his approach and found him really convincing, interesting and professional.”